Unilever hit the headlines in 2014 when it paid its then CEO, Paul Polman, a £432,000 bonus for his work on the company’s sustainability reforms. While this case drew criticism from those who saw it as a fat cat profiting from addressing global problems that his firm may have been part of, it fuelled the theory that the best way to persuade business leaders to manage their assets for the public good is to pay them to do so.
The movement to tie bosses’ rewards to their companies’ environmental, social and governance performance has since gathered momentum. By 2022, more than 90 of the FTSE 100 were incorporating ESG measures into their executive incentive plans, according to a Deloitte study. READ MORE