Uncertainty about the economic outlook makes setting sales goals unusually difficult and also illustrates some of the flaws of traditional approaches to the problem. The economy is likely to show good growth in 2021 as Covid-19 vaccinations increase, but the timing and extent of the economic recovery are far from certain. They depend on the current surge of the virus, the production and distribution of the vaccine (not an easy task), the effectiveness of the vaccine and social attitudes regarding vaccination and social distancing as the pandemic abates. READ MORE