No, it’s not another buzzword. A sales trigger event is crucial because it distinguishes hot leads from cold ones. It gives you the opportunity to maximize the effectiveness of your sales pitch and help you close a deal.

As a salesperson, timing is everything. Selling your product or service at the optimal time can be the difference between making a minor profit or major bank. In a competitive market, it’s paramount that you incorporate trigger events in your sales process to keep the upper hand and make your sales pitch at the best possible moment. Trigger events help with sales prospecting by indicating the best time to sell your product or service, and can help you customize your outreach. READ MORE