Reimagining the Sales Role in the COVID-19 Era

Throughout the coronavirus pandemic, the way the sales function operates has looked very different, and sales teams have been forced to find new ways to connect with customers.  

Organizations have responded by redoubling their investment in the salesforce: expanding the number of inside sales and hybrid roles, increasing financial controls such as performance thresholds and incentive pay gaps, and investing in technology and sales skill training, for example. READ MORE