Americans tuning in to the Super Bowl on Sunday will be inundated with ads from cryptocurrency companies, including the trading platform FTX, which plans to give away millions of dollars in bitcoin.
FTX has spent heavily on sports partnerships to try to make itself a brand name in crypto, including an ad with NFL star Tom Brady, a sponsorship with Major League Baseball and a $135 million deal to rename the Miami Heat’s stadium the FTX Arena. READ MORE