If you didn't read Eco founder Andy Bromberg's Twitter thread last week accusing Pebble's cofounding team of the plagiarism of both Eco's marketing messaging and business model, along with a blow-by-blow accounting of what he called "lying and espionage" in attempts to surface Eco's intellectual property, you'd be forgiven - because it turned into a non-story.

What Bromberg alleges is shocking in almost every aspect, but the thread ends with a whimper, an "agree-to-disagree," with no further action to follow. READ MORE