Any entrepreneur knows that, in your early days, no one will hesitate to tell you that most new businesses fail. It's annoying, but they're right. However, what's usually missing in the message is the why. Instead, there's a sense of inevitability. Starting a business is hard, so of course, most of them fail, right?

But in my experience, there are specific reasons startups most often fail. Recognizing them and preparing for them dramatically shifts the odds in your favor. I've built my business around partnering with healthcare entrepreneurs to avoid these pitfalls — so far with a record of 6-0, with three new ideas coming to life. Here's what to watch out for: READ MORE