In an uncertain economy, driving revenue simultaneously becomes mission critical and increasingly difficult to accomplish. In 2023, every business — regardless of its size or industry — is worried about hitting its number.

When the purse strings tighten, efficiency becomes a top priority. I talked about this in my last piece, “Driving Sales Efficiency When Facing a Downturn.” For starters, that means getting your tech stack right and tight. Consolidation is the name of the game here. Get rid of those single-point tools that don’t work well together and instead opt for more comprehensive solutions that integrate data and processes across the revenue lifecycle. READ MORE