It's essential for the success and expansion of a company to choose the most appropriate business model. This model will effectively lay the groundwork for a company's overall strategy as well as its day-to-day operations. It will prove crucial to determining the course for how a firm generates, delivers and retains value for its customers.

Yet with so many options to pick from, it may can be difficult to identify which business model works best for your startup. Here are six strategies I recommend to help leaders choose the appropriate business model for their own company. READ MORE