In the past 45 years, intangible assets have steadily and quickly replaced physical capital as the most valuable asset class (see graphic 1). Employees are the stewards of these intangible assets as they bring the unique experience, knowledge, networks, and know-how that are voluntarily shared or withheld and codified in company culture. Indeed, the various drivers of culture, including leadership, policies, decision rights, organizational design, people development, and relevancy, determine the extent to which employees share or horde these intangible assets. And, since the decision to do so unfolds, employee-by-employee, on a continuous basis, culture’s contribution to company performance in the intangible economy has markedly grown. READ MORE