From identifying potential customers, to finding quality leads and maintaining a healthy pipeline, sales prospecting is vital to the success of your business. When done right, it can help you close more deals and increase revenue.

That’s not to say it’s without its challenges, however. Successful prospecting requires time management skills, a proactive mindset and the ability to communicate effectively. In this article, we’ll dive deep into eight of the top challenges of prospecting that salespeople face and discuss strategies you can use to overcome them. READ MORE