Desired results are relatively easy to identify. CEOs, executives, and leadership teams develop goals to increase efficiency, grow revenue, or expand the company’s operations. A spirited annual meeting frequently ends with aspirational objectives and encouraging words for attendees to take with them. A list of actions is drawn up and communicated to the company workforce.

But all too often, the actual results are disappointing. The following quarters show little to no sign of adjustment or improvement. Why is that? What happens between goal setting and outcome? READ MORE