In the dynamic world of startups and boutique small businesses, the challenge of expanding clientele without having a traditional marketing budget is a common hurdle. But a minimal marketing budget shouldn't be viewed as a barrier. Actually, it's an opportunity for startups to strategically build their vision and brand.

There's no formula to marketing strategies that guarantees immediate growth. It all requires a combination of many different factors. But with strategic planning and innovative thinking, startups can significantly grow their customer base. From my experience starting my dental practice with zero budget for marketing or advertising, I found that there were certain building blocks I could leverage to help grow clientele. READ MORE