Could that new hire be a deepfake? These pros say the risk is growing

Deepfakes—AI-generated fake videos, photos or audio—are increasingly being used to impersonate job candidates and company executives, creating new challenges for business leaders. In 2025, HR and recruiting professionals must consider: Is the person they’re interacting with real or an AI-generated mirage? Given the risks involved, this question is critical, experts say.

In today’s increasingly virtual society, trust is more important—yet more difficult to attain—than ever, particularly in the context of hiring with enterprise systems. READ MORE