Target’s generative AI initiative is part of the retail giant’s broader effort to use the technology across its business to empower its workers, enhance the guest experience and support the company’s long-term growth, according to a June press release.

During Wednesday’s call, Fiddelke said Target store leaders are now expecting the new tool to be “particularly helpful as we bring on new permanent and seasonal team members in advance of this year’s holiday season, helping them to become more productive, more quickly than in the past.” READ MORE