In his first week on the job, 50-year-old star CEO Brian Niccol pledged to restore Starbucks to its former glory when the ubiquitous coffee haunt served as a second living room for many of its patrons.

The turnaround wizard who revived the fortunes of Chipotle during his more than six-year stint at the fast-casual Tex-Mex chain said the 39,000-plus Starbucks stores around the world needed to return to their roots, offering tailor-made, high-quality coffee that consumers can enjoy on the premises. READ MORE