How to Do Market Research for a Startup

So, you have plans to create an industry-disrupting startup. Before you get started, ask yourself this: Do I know the industry well enough to disrupt it?

It’s exhilarating to start a new entrepreneurial endeavor. However, it’s easy to get caught up in the tangible elements of establishing and advertising your business: designing a website, getting the message out, and building your brand. READ MORE

Increase chances of startup success by avoiding these 5 common legal mistakes

For over a decade I have worked with thousands of startups and entrepreneurs across a broad spectrum of industries and markets. I’ve seen them succeed. I’ve seen them fail. I’ve seen some overcome adversity, and others come to the realization that they needed to pivot and try something else. Many of these young companies faced similar challenges.

At the Entrepreneurship Law Center at the University at Buffalo School of Law, we strive to prepare and position clients to focus on growth. By being aware of – and avoiding – the following top five legal mistakes startups make, entrepreneurs can increase their chances of building a successful business. READ MORE

A startup says its software can spot racial bias within companies. Will this surveillance scare employees?

Employees at Telhio Credit Union are already used to having their internal communications monitored to ensure compliance with US financial rules. But Telhio, which is based in Columbus, Ohio, and has over 250 employees, recently began watching for something else, too: indications of unconscious and overt bias in emails, texts, and phone calls. READ MORE