A Procter & Gamble Co. incentive program with some unconventional measures meant extra cash for top executives after year in which the company missed sales and profit growth targets.

David Taylor, chief executive since November, was awarded a $2.5 million bonus for the fiscal year ended June 30, according to a proxy statement filed Friday. He received total compensation of $14.4 million for the year.

The maker of Tide and Pampers has long awarded executives based on typical corporate metrics such as sales growth, market share and per-share earnings. Last year, P&G added a "transformation factor" that rewards executives for initiatives that drive the Cincinnati company's restructuring, such as overhauling the supply chain, improving cybersecurity and streamlining the product portfolio. Read More