Audi's Super Bowl LI commercial had a strong message about equal pay.

It featured a little girl competing in a soapbox car race as the girl's father narrates his struggle to discuss gender equality with her.

"What do I tell my daughter?" the father says. "Do I tell her that her grandpa's worth more than her grandma? That her dad is worth more than her mom? Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets? Or maybe I'll be able to tell her something different." READ MORE