Can Chipotle’s Attempt to Tie Employee Compensation to High Customer Service Scores Help Restore Brand Loyalty?

Last year was a very challenging year for Chipotle, one that was well documented and caused company officials to take strident measures to take control of food safety, experiment with a temporary loyalty program, and restore brand loyalty among its customers.

Now, Chipotle management is tying employee compensation in its restaurants to high customer service scores. Is this a good or bad idea and what elements are involved in this that could bring a positive or detrimental effect? Can this impact the overall customer experience? READ MORE