When James Brewer stepped into his role as U.S. Director of Reward and Recognition at pharmaceutical company Eli Lilly in 2011, it was going through a transformation. He was tasked with coming up with a new incentive plan for employees—particularly its sales reps—that aligned with the company's new corporate strategy, Brewer explained to an audience at WorldatWork's Total Rewards 2017 conference in Washington D.C. Monday. In other words, he needed to be able to motivate and engage employees in a way that fit with the company's new direction—that was now both customer and team-focused. READ MORE