Navigating the CMO job offer. What is negotiable (and what isn’t), how best to negotiate, and when not to press? These are questions CMOs struggle to answer. To shed light on these questions, I talked with Richard Sanderson, former leader of the marketing officers executive search practice at Russell Reynolds Associates and currently a consultant for Spencer Stuart. In prior articles, Sanderson discussed the five mistakes CMOs make when negotiating an offer and the steps CMOs can take to protect themselves. Below, Sanderson provides insight on the negotiation to help CMOs better understand what levers to pull--and which to ignore. READ MORE