Regardless of how clear your principles of leadership and annual plan may seem, they are soft in contrast with cash incentives. Money speaks - if your principles of leadership, your annual plan, and your financial incentives are not aligned, you will not achieve the appropriate outcomes.

There is a view at Amazon that performance pay must be based on total business success, i.e. on shareholders' best interests, which in turn are ideally aligned with consumers' best interests. Therefore, the remuneration of all top executives for the equities gained over a period of many years is highly weighted. The maximum wage itself is considerably below that of the US industry counterparts. READ MORE