The best leadership drives the best performance.
In 2017, Lionel Messi signed the largest sports contract in history — a four-year agreement valued at $673,919,105 with FC Barcelona. It averaged out to $3.7M per game, but the size of the contract reflected something more. It reflected the leadership that the organization expected Messi to provide, from team chemistry all the way through to team marketing and revenue. This year, Messi signed a new contract, with a new team — now including team equity and a cut of the revenue from streaming and merchandise. READ MORE