Inside the spectacular startup failure of Oomba

When her new boss started hitting on her, Ronnie* wondered if she might be able to take advantage of the situation. She was 23, and by now she’d figured out that when she raised the pitch of her voice and dressed like an anime fantasy girl, switching her hair from purple to green to pink every few weeks, it drove certain guys wild. Guys like the CEO of this startup, a serial entrepreneur named Michael Williams. She examined him from her desk: he was 49 and seemed rich but painfully nerdy and obsessed with Magic: The Gathering. Maybe if she acted all bubbly and let him stare, she could get a raise or a promotion. His crush was her opportunity. READ MORE