What investors really look for when investing in a startup

While there are commonalities among their criteria, startup investors don’t take a cookie cutter approach. The key to unlocking investment is understanding the stage of your startup.

“In the race of life, always back self-interest; at least you know it’s trying,” the late former premier of NSW, Jack Lang, once said.

Self-interest is defined as “regard for one’s own interest or advantage, especially with disregard for others… personal interest or advantage”.  READ MORE