I get contacted by ‘limelight-seeking’ founders at least once per month. They’re easy to spot: they usually have tons of articles in the media; an active Medium blog with articles like ‘How to read 100+ books a year and be a successful CEO’; participate in panel discussions; regularly win pitch competitions and fill up several pages of Google search.

But when I see their startup’s financial results and user metrics, I want to become one of the first testers of Elon Musk’s spaceship and leave this planet screaming in despair. READ MORE