The Super Bowl is the pinnacle of NFL promotion—a sprawling event that commands so much attention even the commercials are must-sees. But not everything the league does is meant to grab headlines and eyeballs.

Take, for instance, 32 Equity.

Few people have heard the name, much less know that it’s the NFL’s venture capital arm. Despite its low profile, the fund has scored some significant investment gains in its few years of operation, focusing on supporting and growing efforts that promote football and the league while providing owners a strong return on investment. READ MORE