Venture capital interest in U.S. pet-focused companies, from nutrition to travel to health care, grew 29.5 percent from 2019 and 2020 as pets received more attention from owners being home for the past year.
“Last year, we saw a macro trend of humanization of pets, where people were treating pets as members of the family, and therefore, spending more money on food, grooming, treats and walking,” Nick Stocks, general partner of White Star Capital, told Crunchbase News. READ MORE