Back in the '00 days, there were dozens of venture capital (VC) funds. Today there are several hundred, each vying to find the next unicorn to bet on. Despite the “softening” of deals that Sequoia predicted in 2020 due to Covid-19, more than 10,000 deals were done, nearly on par with 2017’s deal total. The hunt for unicorns certainly continues.

In order to stand out from other funds, some VCs have turned to PR campaigns to elevate their allure to those they sign checks for (founders) and to those they take checks from (limited partners). READ MORE