As a chief business development officer for an international software development agency, I communicate with startups from all over the world. Consulting and helping to make everything possible for the most innovative idea to hit the market is part of my daily work. I am lucky to see how ideas result in amazing products through monitoring new startups. Unfortunately, not every new digital idea is warmly welcomed by today’s users. It is common to encounter errors that result in failure and financial loss despite significant investments. READ MORE