ESG has become increasingly mainstream for investors in recent years, as part of a broader wave to embrace purpose and stakeholder capitalism: More than $100 trillion in assets under management (AUM) globally are managed according to ESG principles. This push is at least partly driven by what some call the “business case” for ESG: Empirical studies from as early as 2010 onwards show companies with high ESG performance outperform their peers financially, while 2020 has been a record year for influx into funds performing strong on ESG-principles (justified by the parallel finding that those funds financially outperform their lower-ranking equivalents). READ MORE