Steve Blank’s definition of a startup is “a temporary organization in the search of a repeatable business model”. Temporary, because as soon as you have built a machine where you pour $10 into the top of it, and $11 falls out of the bottom, you’re no longer a startup. Or, if you run out of cash, and the whole thing collapses like a poorly-built house of cards, well, that’s the end of your company as well. But few people talk about what you’re actually building as a startup. READ MORE