Startups Names Stay Strange As Bad Spelling Proliferates

Winners of spelling bees take note: Now is not the time to start a career in startup naming.

Creatively misspelled words, long popular for startup names, continue to rank among the top choices for nascent companies. Other top naming trends include short brands, “ly” suffixes, puns and human first names, according Crunchbase’s latest deep-dive into startup brands. READ MORE