Online Content Creators Are Making Millions. VCs Want To Cash In On The Booming ‘Creator Economy’ Too

Tejas Hullur had been posting regularly on TikTok for about eight months before he partnered with a company for his first brand deal.

Venmo reached out to Hullur, who creates videos about ways to make money online and how creators build careers online, in April 2021 and asked for his rate. The payments giant wasn’t the first brand to contact Hullur, but it was the first partnership he wanted to do, and he was unsure of his rate. Venmo offered $1,000, and he negotiated it up to $1,500. READ MORE