You may find yourself doing this before writing an investor deck: Saying to yourself “here we go again” as you dig your old competitive analysis chart out of the archives, throw some new logos in there, put your new logo on the top right corner of your made-up axis, and move on.
It’s time to break away from this flawed approach, which does you no favors as an entrepreneur, and embrace the power of quantitative benchmarking to gain a true competitive advantage. READ MORE