Private equity investments into startups in 2024 are predicted to see significant strategic shifts, including the rise of continuation funds, longer holding periods due to the challenging exit environment, and an increase in founder-owned company deals, according to the 2024 U.S. Private Equity Outlook report published today by PitchBook Data Inc.

The report comes as 2023 saw PE activity falling to unprecedented lows relative to the industry’s capital under management. U.S. PE assets under management were just shy of $3 trillion entering 2023, with firms only since having invested $227.2 billion in holdings based on the deal value of exited companies, or 7.6% of the beginning value. The figure is worse than during the global financial crisis in 2009, when it was 11.3%. READ MORE