The investor winter is here, and it is hitting both industry moguls and early-stage companies hard. No sector remains unaffected, with layoffs spreading from tech to consulting, and the collapse of Silicon Valley Bank sending the banking industry scrambling.

What varies, however, are the approaches businesses take to stay in the game and survive in the bear market. Half of the companies I work with take the “freeze” strategy, biding their time to see what will happen next. So far, these companies are losing — their capital efficiency metrics continue to plummet, making them less attractive to investors. READ MORE