If your doctor touted an 8% success rate for surgeries, you’d likely forgo an operation with them. Yet, these are exactly the numbers founders are faced with when securing funding for a startup. This is abysmal—especially considering that startups are the backbone of the economy and the enterprises of tomorrow.

Not only have startups been let down by the very people allegedly in place to support them—their investors—but those same shareholders have coerced them into the adoption of “best practice” strategies that are outdated and overly generalized. It’s not surprising that those practices have resulted in dramatically higher customer acquisition costs and more competition over time. READ MORE