The annual Consumer Electronics Show (CES 2024) kicks off this week in Las Vegas. The tech conference, once a product showcase for giants like Sony and Samsung, has morphed into a hub for small tech companies over the past several years.

Since the pandemic forced companies to stage virtual launch events, large companies have followed Apple's lead, saving big product reveals for private, in-house showcases. This shift effectively opened the popular tech conference up to startups. For smaller, newer companies, shows like CES are prime opportunities to mingle with distributors and manufacturers and bend the ears of influential tech journalists in a quest for both publicity and the market's attention. READ MORE