Tim Hoerr is a good-natured man from farm country, and grew up in a family-run garden centre/landscape nursery business. He has a practical bent, with about 15 years in venture investing and about 40 years in business in general. He was also board member of a business accelerator program for more than a decade at the major American university, Baylor.

At the start of our conversation, Tim told us that for 2024, Serra Ventures invested exclusively in ag and food tech. He said that Serra's definition of “ag tech” was broad, and included parts of the ag tech supply chain. "If there's a company solving a big problem anywhere along the supply chain," Tim said, "we're going to take a look." READ MORE