The venture capital market loves Adam Neumann, there seems to be little doubt about that. On the other hand, among the general public he has a reputation of someone it is better to avoid doing business with. He may be a great marketer who builds excellent brands and convinces investors to attribute high value to his ventures. However, he is also a reminder for a sector of how one should beware of grandiose stories, cosmic promises and the burning cash that end in massive collapses (not his). Now Neumann wants us to learn another lesson: in fact, everything pays off. READ MORE