How Intent Data Can Shape Corporate Investment

The world of business investment can be fraught with peril. To the general public, the concept of private equity still brings to mind visions of corporate raiders, and venture capital (VC) might be seen as a pure profit enterprise (PE).

Those inside this world know that these perceptions are inaccurate and even insulting. Corporate investment, whether in the form of PE or VC, carries an immense amount of risk for all involved. Too many investments that don’t work out can forever change the fate of a PE or VC firm. READ MORE