With the rise of the modern venture capital industry, it seemed as though the idea of creating a technology startup was inextricably tied to an expectation of raising institutional funding. But many founders today are challenging that assumption.
The practice of bootstrapping — or using one’s own resources to start, grow and scale a business — is not new. Famous companies such as Spanx, Craigslist and GoPro all started in the mid-1990s or early 2000s as ideas that were bootstrapped for years before they took off and became multi-million dollar enterprises. READ MORE