When A VC Fund Shouldn’t Hire A Public Relations Agency

Money is everywhere in the world of venture capital. In 2021, U.S.-based startups saw a record $93 billion worth of funding in the seed stage. Since money is such a commodity, a lot of VC funds have pondered working with PR agencies to bolster their presence so as to not miss out on checks, either signed for the next big startup or received from a big name limited partner (LP). As alluring as press clips and media mentions in top-tier outlets may seem, venture funds are often not well positioned to make any of that media happen. Based on our experience at BAM, here are five reasons why venture funds should skip the PR agency: READ MORE